The age of more connected devices and smarter messaging is here. Messaging has evolved beyond just person-to-person chat and now also includes other variations like device-to-person, person-to-device and device-to-device. We not only communicate through our highly advanced smartphones, but watches, cars and other devices also have adapted to be more intelligent and connected now that we’re in the age of Internet of Things (IoT). Real life examples of the ways that apps keep us connected and up to date on mobile devices include beacon-triggered promotions when I walk into a store, workflow alerts when my package is delayed and even alarm notifications sent from my Nest thermostat.
Messaging apps are used 8.9 times more per day than other apps according to a recent report from Yahoo’s Flurry. The data shows that users engage more with mobile apps that invite them to interact. The study shows that mobile apps that have person-to-person interactions create frequency in mobile usage. It also suggests that other apps can benefit from real-time interactions and enhanced connectivity.
As more and more user activity shifts from PCs to connected devices in the Internet of Things, users will expect real-time, contextual and interactive experiences that are no longer impersonal and one-sided. Messaging will become a huge enabler for connecting not just people to one another, but also apps and people to all kinds of IoT devices and sensors, and a wide variety of backend systems and software.
Magnet can help developers quickly add messaging capabilities to make mobile apps more interactive and engaging. Magnet Message includes SDKs for iOS and Android so developers can easily add features to their app like chat, actionable messaging, push notifications and publish-subscribe. Magnet Message server gives app developers a reliable platform for sending messages to mobile devices regardless of whether they run Android or iOS. It lets them integrate messaging with backend software and systems and provides the management interface to track when messages are delivered successfully.
Learn more about how Magnet Message can help you create smarter apps today. Download and get started coding in minutes.