Personal mobile messaging apps are hugely popular – think WeChat and Facebook Messenger! The rapid success of these apps is making businesses take a hard look at providing in-app chat and messaging as a way to better engage with employees and customers to build loyalty and retention. A recent survey indicated that 79% of users would talk to a brand inside of a mobile chat!
With such a clear and compelling case for mobile chat, you’re probably scratching your head wondering, “what would it take to provide this capability?”. “Are there any out-of-the-box solutions or can I just build it myself?” and very importantly, “will my data stay safe and secure at all times?”. Check out the Magnet whitepaper “Mobile Messaging: Build or Buy” that provides you with a practical framework for addressing some of these questions.
The build versus buy decision is a critical one driven by several factors. First and foremost, the question you need to answer is “What is my core business and will building the capability in-house add to my competitive differentiation or will it distract my developer resources away from my core business?”. Once you answer this question, you will quickly start to unravel the technical complexity behind building secure and reliable in-app chat due to factors such as completeness of messaging features, multi-platform support, scalability and reliability, integration with existing enterprise system, message privacy and security, support for ongoing development and above all how mobile chat gets integrated into your app to deliver a unique and sticky user experience.
In today’s increasingly competitive environment, it is more critical than ever to grow customer satisfaction and loyalty. At Magnet, our mission is to help the enterprise move to mobile and we see messaging and chat as the launch vehicle for companies to achieve this. Our secure, intelligent messaging and in-app chat SDKs allow companies to confidently go down the “buy” route to deliver powerful, contextual and highly engaging mobile apps to help users (both consumers and employees) more easily connect with businesses, and companies create more loyalty, engagement and satisfaction, one conversation at a time.
Download this whitepaper and learn about the 5 decision points needed for your mobile messaging analysis.
- Completeness of messaging features
- Enterprise-grade rollout with multi-platform support, reliability and scalability
- In-app chat privacy and security
- On-going development and support
- The importance of engagement in the overall app experience